Standing Strong in the Face of Disaster

As Earth Month reminds us of a shared responsibility to protect the planet, it also underscores a growing humanitarian crisis — disasters are becoming more frequent and intense. The American Red Cross now responds to major disasters nearly twice as often as a decade ago, mobilizing relief efforts as frequently as every 15 days. This rising need makes the support of partners like the Zoetis Foundation more critical than ever.

With a $3 million grant to the Red Cross Annual Disaster Giving Program (ADGP) to be utilized over a six year period (2024-2030), the Zoetis Foundation is helping ensure the Red Cross can respond to disasters big and small at a moment’s notice. By providing financial support in advance of disasters, the Zoetis Foundation and fellow ADGP members power the essential resources needed to offer immediate relief, including shelter, food, supplies and more.

From severe hurricanes and destructive wildfires to record-breaking floods and intense heatwaves, major disasters are affecting more communities each year. In addition to these disasters, the Red Cross also supports tens of thousands of families in the wake of home fires. Thanks to partners such as the Zoetis Foundation, the Red Cross not only provides immediate assistance, but preparedness education as well to help ensure readiness before disaster strikes.

The Zoetis Foundation’s commitment also extends to Red Cross International Services, helping offer hope and comfort to communities around the world with vital funds that support coordinating with the global Red Cross and Red Crescent network to prepare for and respond to emergencies wherever and whenever they occur.

“The relentless pace of severe disasters is creating unimaginable suffering, especially for those who face other hardships. With the Zoetis Foundation’s unwavering support, the Red Cross can help prepare families and communities for the unexpected and provide critical relief in times of crisis,” said Trevor Riggen, President of Humanitarian Services for the American Red Cross. “We are deeply grateful for their partnership that helps ensure we can deliver our lifesaving mission when we’re needed most.”

As disasters continue to upend lives, the Red Cross remains steadfast in its mission to prevent and alleviate suffering in the face of emergencies. With the help of committed partners such as the Zoetis Foundation, the organization will continue helping to build resilient communities, offering relief in times of great need and standing with families as they recover when the unthinkable happens.